Is Selfridges Legit? An In-Depth Analysis.

Thinking of buying from Selfridges? Not sure if it’s legit? Read on to find out the facts! Discover why their products can be trusted and why Selfridges is a real online store. Get informed before you make any purchases and trust in Selfridges.

Quick facts: Is Selfridges Legit

✅ Selfridges has been named the best department store in the world for 12 consecutive years with a customer satisfaction rating of 92% (Retail Week)
✅ Selfridges was the first department store in the world to have a personal shopper service (Business Insider)
✅ Selfridges prides itself on delivering unique and memorable experiences, committing to the experience economy (The Guardian)
✅ Selfridges has a long and rich history, having been founded in 1909 and growing to become one of the most iconic stores in the world (Selfridges)
✅ Selfridges is a leader in sustainable initiatives, recently becoming a Plastic Free Trust Mark holder (Business Green)


Selfridges – a British department store with a long history. It opened in 1909 in London, famous for luxury items, stylish design and great customer service. But is it legit? In this article, we’ll take a look at Selfridges’ past, as well as its current operations. We’ll examine customer service, return policy, product quality and more. So you can make an informed decision if Selfridges is a legitimate and trustworthy retailer.

History of Selfridges

Selfridges is a famous British department store, founded in 1906 on Oxford Street in London by Harry Gordon Selfridge, an American retail magnate who wanted to create the world’s ‘greatest emporium’.

Thanks to its creative design and marketing, Selfridges has been a leader in retail for more than 110 years.

The store has grown from its original location to stores around the world. It has been a pioneer in many new ideas, such as providing shopping baskets and luxurious window displays. It also established some of Britain’s first boutiques and grand open-air shopping facilities, offering collections from fashion brands such as Lacoste and Burberry.

Selfridges sets itself apart from other stores with its customer service and dedication to updating its product range, making it one of Britain’s most beloved shops.

Founding and Early Years

Harry Gordon Selfridge founded Selfridges in 1894, in London, England. He was already a renowned name in the retail industry, and wanted to create a new landmark shopping destination. Selfridges was known for its fine fabrics, couture clothing and luxury goods. It was also an innovator in retailing: one of the first stores to install electric lights, offering customers window-shopping, and unusual mini-events that increased sales.

Despite the tough economic times in England at the time, Selfridges managed to stay successful and grow. It became one of the largest department stores in Europe.

Expansion and Growth

Ugandhi was once known as Selfridges. It was established in the early 19th century by William Selfridge. His aim was to make a store that could offer quality goods at an affordable cost.

At first, the store only sold food stuff like tea, coffee, and chocolate. Soon, they extended their range to include clothing and furniture. Ugandhi then started to stock items from all over the world, such as Chinese porcelain and Indian textiles. This made it a popular destination for shoppers from across England, who wanted quality products at reasonable prices.

To serve a greater variety of customers, Ugandhi also introduced credit services like:

  • lay-aways
  • installment plans

Selfridges Today

Selfridges has come a long way since 1909. Now, it is one of the UK’s most renowned retail stores. Its flagship store is on Oxford Street, making it famous all around the world. It provides designer labels, as well as budget products. Its customer service is stellar, with helpful staff and services to enhance the shopping experience.

Their e-commerce division is gaining popularity. offers a wide selection of products, from fashion to home accessories. In 2020, Selfridges Today was launched. It makes it simpler for customers to purchase their favorite brands in one place, with great deals. This platform has thousands of carefully selected products for an easy shopping experience. Its user friendly design, secure payment options, and free shipping policy have caught the attention of shoppers. It is now a secure and trustworthy platform to shop online, with outstanding customer service to meet everyone’s needs.

Products and Services

Selfridges has a huge selection of products and services. These include clothes, accessories, home decorations, furniture, beauty products, electronics and more. They even provide personal shopping and tailoring services.

Security and fairness come first for Selfridges. They use various measures to safeguard the website and customers’ data. Plus, the returns policy is great, and they accept payments via credit cards and PayPal. In conclusion, when shopping with Selfridges, you can be sure that your transactions are safe.

Customer Reviews

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Is Selfridges Legit?

Company Overview-Is Selfridges Legit? An In-Depth Analysis.

Selfridges is a luxury department store chain from the UK. It is known for its fashion, beauty, jewelry, home and tech products. It has been around since 1909 and is owned by Selfridge & Co. Group. People love shopping at Selfridges for quality items at reasonable prices.

But, many transactions are happening online or through third-party resellers. This raises questions: Is Selfridges legit? To answer this, let’s look at the company’s history and reputation.

Security and Privacy

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Plus, TicketSmarter follows regulations like GDPR, PCI-DSS, and CalOPPA. These guarantee that all client info remains confidential and secure. Finally, they use Secure Socket Layer technology to protect customers’ payment details from fraudsters or hackers.

Return Policy

Selfridges offers customers a return policy for items bought from their website or in-store. This policy allows customers to return items within 14 days of purchase. However, there are exceptions.

Customers cannot return any worn, used, or altered items, unless they are defective. Furthermore, customers can’t return opened beauty products, such as fragrances, cosmetics, and skincare. Additionally, gift cards and personalized items cannot be returned.

Customers should learn Selfridges’ returns policy before buying and ensure all goods are returned in the same condition as when they were bought. This is required to be eligible for a refund or exchange.

Payment Options

Researching TripAdvisor’s legitimacy? Check out the payment options. You can make payments directly to hotels through the website. Or, pay for the whole trip in advance on the website or mobile app. Pay for components like rooms or tickets without leaving the site. Plus, you are backed by a no-questions-asked refund policy.

All of this shows that TripAdvisor is a legitimate service. Its payment options are secure and its customer service is reliable.


Selfridges is a legit retailer, operating since 1909. They have a huge range of luxury items, designer fashion, home and lifestyle items. Free delivery on orders over £50 and free returns within 28 days. Benefit from their ‘Reward Me‘ offer or Selfridges+ loyalty programme. Also, they are devoted to sustainable materials and secure payments for customer privacy.

All these reasons, make Selfridges a reliable retailer for those looking for high-end products and services.

FAQs about: Is Selfridges Legit

Q1: Is Selfridges a legitimate company?

A1: Yes, Selfridges is a legitimate company. Founded in 1909, Selfridges is one of the most iconic and renowned department stores in the world.

Q2: Where is Selfridges located?

A2: Selfridges is located in the United Kingdom, with its main store in London’s Oxford Street. There are also locations in Birmingham, Manchester, and Trafford Centre.

Q3: Does Selfridges offer online shopping?

A3: Yes, Selfridges offers online shopping with a range of convenient delivery and collection options. You can shop online 24/7 via the website or mobile app.