Is Nordstrom Legit? Uncovering the Truth Behind the Brand

Fed up of frittering away your funds on fictitious pledges? You aren’t the only one – Nordstrom lately has been facing flak for their inaccurate declarations. In this piece, we expose the reality behind the brand and contemplate if Nordstrom is truly authentic.

Quick facts: Is Nordstrom Legit

  • ✅ Nordstrom has been rated A+ by the Better Business Bureau. (Better Business Bureau)
  • ✅ Nordstrom was ranked as the #1 customer service leader for department stores in the 2020 Temkin Ratings. (Temkin Group)
  • ✅ Nordstrom has a customer satisfaction score of 89 out of 100. (ACSI)
  • ✅ Nordstrom has a customer loyalty score of 8.6 out of 10. (Forbes)
  • ✅ Nordstrom was voted the best online shopping experience in the 2019 Retailer Satisfaction Survey. (JD Power)


Nordstrom is a well-known dept store chain. Since 1901, they have been giving customers great experiences. However, some have questioned Nordstrom’s high prices and return policies. Are these concerns valid? Is Nordstrom just another pricey fashion shop?

We will explore their history, policies and reviews to understand the truth. We’ll look into Nordstrom’s offerings in detail – to help clear any doubts about this iconic dept store chain.

History of Nordstrom

Nordstrom is a famous American chain of luxury stores. It was founded in 1901 by John W. and Carl F. Nordstrom, a father-son team of Swedish-Americans. Now it is one of the most respected fashion retailers in the US, with 117+ stores and over 80 years of service.

It is well-known for its selection of high-quality clothes, accessories, jewelry, beauty products, and home furnishings for men, women, and kids.

Nordstrom began as a shoe store in Seattle, Washington. But soon it became a trendsetter and leader in customer service. In 1950 it became the first store to offer refunds without requiring an exchange or sale receipt. This customer service philosophy is still followed. They offer free shipping & returns on all merchandise, even if the product has been tried on or worn. Plus, customers can pay with credit cards, Apple Pay, and PayPal, and get same day delivery depending on location availability.

Founding of the company

John W. Nordstrom, a Swedish immigrant, and his partner Carl Wallin founded Nordstrom in 1901. It began as a “shoebox” store in Seattle, selling only shoes. Soon, they started offering clothing and other items. This led to the creation of the Nordstrom Rack stores in 1975.

In 1971, Nordstrom became one of the first major department stores to go public, and its stock is currently traded on the Nasdaq Exchange. Nowadays, it has more than 350 stores across the US, Canada, and online.

They are known for their stylish fashion choices for women, men, kids (from 0 to 14 years old) and home goods. They also provide high-end beauty products from renowned brands such as Dior and YSL Beauty.

Growth and Expansion

Nordstrom was established in 1901 and has since become one of the biggest retail businesses in the US. It has over 360 physical stores and lots of online shopping options. These include free shipping and returns and simple payment methods such as PayPal and Apple Pay. Nordstrom also has a loyalty program called Nordy Club which lets customers earn rewards for purchases.

People can use various payment methods at Nordstrom’s stores or online store. Moreover, customer service is really important to Nordstrom. They take care of their customers when it comes to payments.

Nordstrom’s Reputation

Nordstrom is a renowned American department store chain, praised for its quality products and excellent customer service. Since 1901, Nordstrom has offered customers a selection of apparel, shoes, accessories, and beauty products from the most sought-after labels. Customers and industry experts appreciate Nordstrom’s commitment to excellence.

However, some customers find Nordstrom’s prices too expensive. Nordstrom does have sales and discounts to attract new customers, but they aren’t always enough. Despite this criticism, Nordstrom remains one of the most respected department stores in the country, with a strong reputation among shoppers.

Customer Reviews

Nordstrom has thousands of customer reviews online and on other sites. These reviews can be useful when you are researching the legitimacy of the company.

Each review gives you a different perspective. You can learn about different store locations, products, services and any additional fees. This can help you decide if Nordstrom is legit.

Industry Awards

Nordstrom has made quite the name for themselves. They’ve been awarded over 25 industry awards and accolades from organizations such as the Better Business Bureau and Forbes. Each year, Forbes puts out a list of America’s Best Customer Service Companies, and Nordstrom consistently ranks highly on it. In 2019, Women’s Wear Daily even recognized Nordstrom’s excellence in retailing and leadership in sustainability efforts for three consecutive years! Furthermore, they were even nominated for the title of most ethical shoe retailer by Ethical Consumer magazine.

These awards show that Nordstrom is dedicated to providing quality products and services, while upholding a moral standard of business practices.

Nordstrom’s Financials

Customer Reviews-Is Nordstrom Legit? Uncovering the Truth Behind the Brand

Nordstrom is a popular brand, celebrated for its high-end fashion and stores. It has 119 stores across the United States and Canada, plus an online shopping website.

To get an idea of how financially healthy Nordstrom is, you must analyze its financials.

The balance sheet lets you observe what assets (like cash and inventory) and liabilities (debt) the company owns. The income statement shows sales, COGS, operating costs, and profit/loss quarterly. And the cash flow statements reveal info about cash flows from operating, investing and financing activities over a given span. All this data gives you insight into Nordstrom’s financial health.

Revenue and Profits

Nordstrom is an iconic department store chain with a presence in over 450 locations in the US and Canada. They provide customers with a wide selection of apparel, footwear, handbags, jewelry, cosmetics and home products. Their pricing is kept low and they offer free shipping, which keeps customers loyal.

To maximize profits, Nordstrom heavily relies on market research and customer feedback to adjust prices. They always check the market for similar items from other retailers to stay competitive. As well as their pricing policy, they also have promotions where customers can get discounts or free shipping when they spend over a certain amount. This helps them to get more revenue and to get more recognition for their brand.

Stock Performance

Stock performance is a must-know for companies. Customers’ trust and satisfaction have been linked to stock market success. Therefore, Teladoc Inc.’s stock performance is a sign of their performance.

Since its IPO in 2015, Teladoc’s stock has grown remarkably. As of May 2019, it had a market cap of almost thirteen billion. The company’s P/E was usually around 35x, but recently rose to 41x.

Investors’ interest and the strong financial results of Q1 2019 likely caused this.

Teladoc’s stock performance suggests that investors view them positively. This implies they are a legitimate business with room to expand.


Research of Nordstrom has shown it to be a true retailer. It’s been trading since 1901, offering luxury items and accessories to people globally. Nordstrom takes pride in supplying good quality goods with dazzling customer service. Additionally, the web and app are user-friendly. International delivery is available too.

It’s clear that Nordstrom is a dependable label with many satisfied customers. It’s dedicated to top-notch customer service and exclusive apparel. Consequently, Nordstrom is a great choice to obtain fashionable items at a suitable price.

FAQs about: Is Nordstrom Legit


Q: Is Nordstrom a trustworthy company?

A: Yes, Nordstrom is a reliable and trustworthy company that values customer satisfaction. Nordstrom has been in business since 1901 and has a long-standing reputation of providing high-quality products and customer service.

Q: Does Nordstrom offer free returns?

A: Yes, Nordstrom offers free returns on all eligible items. Free returns are available for online orders and in-store purchases.

Q: Does Nordstrom offer a rewards program?

A: Yes, Nordstrom offers a rewards program called Nordy Club. Nordy Club members can earn points for every purchase and receive exclusive benefits and discounts.